Print refers to a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out on a huge scale with massive printing presses surely an industrial process, and is an essential part of publishing and transaction printing.

When referring to print media we generally think of newspaper display advertising.  This should never be confused with the shorter form known as classified advertising which is usually text only.  A display ad to be effective requires the elements of design layout, illustrations, catch phrases, and written descriptions with economical word usage.  Economy of the ad is critical because advertising space is sold by the column inch which is the width of one column and the inches applied to the length of the ad.  Often the newspaper will have specials such as inserts for certain holidays and generally a special rate per inch applies.

As with any form of advertising its solitary purpose is to connect buyer to seller.  All the elements of marketing should also be employed, in other words, branding, demographics and targeting a market segment apply here as much as anywhere else. 

Magazine advertising, brochures, pamphlets, flyers, bulk mail letters all fall into the broad category of print media and we will not single them out, but would rather discuss your specific needs with you. 

Effective copy writing and design layout are essential to a good ad, and Net-werkZ© Media Group has some very skilled persons to help keep you “Open for Business”!
 
 

Electronic media are typically radio and television commercials as a form of advertising using either the medium of radio or television.  An advertiser buys airtime from a station or network in exchange for airing the commercials.   Both media sell their airtime as spots, which typically are in 15, 30 and 60 second increments. 

A radio ad obviously is strictly words but can also have theme music or sound effects thrown in for effect.  On many hometown stations, the voice of the seller or provider can be used to create a more personal connection.

Television advertising is a bit more involved because in addition to all the elements above the ad requires the creation of a story board.  This outlines the connection between the video and the audio because timing of the images to support the audio is critical to the efficacy of the ad.

An effective electronic campaign generally will involve the use of both mediums.  The TV creates definite images in the mind of the customer, and radio time that uses the same audio will reinforce the message.

There are many terms that are unique to each medium, terms such as drive time, prime time, run of schedule and many more.

The media specialists of Net-werkZ© Media Group can develop a complete campaign that will carry your message effectively and most importantly use the buying power of an agency to apply the best price to your time purchased.
 
 

Since 1965, the Highway Beautification Act has continued to present complications for the entity that would use the medium of outdoor advertising.  The Act restricted the locations for billboards thus limiting any proliferation and provided for fines that could be assessed for non-compliance.

States and local governing agencies have the responsibility for establishing criteria to insure observance of the Act.  As mentioned billboard locations have been restricted however, established boards that are not upgraded or otherwise modified can remain in locations where new boards would be prohibited or in other words they are "grandfathered" to borrow the term!

Ideally an advertising campaign that seeks maximum market penetration and saturation would use print, electronic and outdoor advertising to maximize product awareness. The aforementioned restrictions can impact many advertising campaigns due to the non-availability of a location.

The messages best suited for a billboard are those that can convey the message of the ad with only an image or seven (7) words or less.  A board with only the picture of a bottle of Coke or Pepsi with frost and droplets would easily suggest cold refreshment. 

The reason for such brevity is that it is estimated that the average motorist on a highway has roughly a four second exposure to the message.  Complex wording or intricate text or graphics are lost in a jumble and ultimately are a waste of an advertiser’s money.

The media specialists of Net-werkZ© Media Group can help you find just the right word, image or location that can attract attention and sell your product or service.  Contact us today so that we can discuss what assistance we might provide!

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